---

---

---

• Religion Branding

  2010-07-23  |  Category: Blog  |  View Comments

  I know that I said that I would write about the changes coming to web search this week but I’m putting that post on hold because I read an article in Fast Company yesterday that inspired me. The article was titled “Apple Nation” and while the whole thing was great, I want to focus in on one section that got me thinking. The article can actually be found here and the part I’m going to discuss in the sixth section entitled “Everything is Marketing”.

  

  In the article the author explains that MRI tests showed similar patterns in the brains of people who are devoted apple fans and those who are committed to religions. The article cites symbology as a major factor in what gives Apple its status as, well, a religion. I want to expand on that because I think there’s an exciting opportunity here for companies to boost their own brands into religion status.

  

  ---

• 4 Ways the Web is About to Change

  2010-07-15  |  Category: Blog  |  View Comments

  One of the most exciting parts of working with the web is it’s ever evolving nature. For a web professional, the ability to keep up with trends is crucial to being successful in the online world.

  

  Staying in the loop isn’t easy. I tried recording how much time I spend per week reading blogs and listening to podcasts just about social media, web design, business, and other web related topics. I found that I spend somewhere around twenty hours per week soaking up all the latest that the web has to offer. Do I need to get out more? Yes. But all that time learning has helped me put together this short list of things that – I think – are going to greatly impact the way we use the web in the next five to ten years.

  

  ---

• Clients From Heaven

  2010-07-06  |  Category: Blog  |  View Comments

  You may have seen the Tumblr feed Clients From Hell which describes a series of situations where a designer or agency has had to work with a less than cooperative customer.  These anecdotes are amusing to read and are a great place to validate our opinions after a tough client meeting or when waiting on a tardy invoice payment.

  

  Lately I’ve been trying to avoid these types of resources because I feel they have a negative impact on those who read them. Many of the cases outlined by sites like Clients From Hell could have been avoided by better communicating with clients and by learning to attract the right kind of clients to your business.

  

  ---

1. Pages:
2. «
3. 1
4. 2
5. 3
6. 4
7. 5
8. »